:#Reify Your.Self is a satirical marketing campaign containing multiple digital performances including this video. The film’s focus is on Taylor Effin Cleveland’s enigmatic digital identity, and the different environments that govern its existence. Softwares like Maya, Unity, Adobe Creative Suite and interfaces like Facebook and Youtube are all revealed through an immersive operatic audio/visual narrative. The satirical tragedy being generated introduces a new way to perceive online representation and a unique lens to critique contemporary media.
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